BRAND PARTNERSHIP PROPOSAL
OVERVIEW:
Editors Keys, in its efforts to market its product to consumers, needs to reach as many existing and potential customers as possible. Partnering with YouTube influencers not only allows Editors Keys to increase sales by building awareness, but it also allows them to tap into the trust that exists between content creators, their audience and, better yet, their community.
Access to this trust through influencers gives businesses like Editors Keys a shortcut to increased sales because the hard work of establishing trust has been done for them. When a trusted YouTuber demonstrates how a product provides value to potential customers, their video creates a powerful connection between a new audience and Editors Keys. The desired outcome of this connection is threefold: increased revenue from sales, brand awareness & lift, and, more importantly, an opportunity for Editors Keys to continue to build their own community.
This relationship between influencers and their community also gets Editors Keys access to customers’ valuable information, particularly email addresses, so Editors Keys can then market their product and promotions to consumers directly via email and social media. With Evergreen & tutorial videos like the ones I produce having a long shelf life on YouTube, Editors Keys can continually access new audiences via these videos for several years to come.
OPTION 1 | 30 SECOND AD SPOT
Matthew O’Brien produces a video about a related topic: a Final Cut Pro tutorial about the best methods for memorizing keyboard shortcuts, for example. In this video, we run a 30 second mid-roll ad spot that not only feels organic and authentic to the video’s topic but communicates the major value propositions for Editors Keys’s products. This spot can focus on one particular product you want to promote, or it can provide an overview of all the products Editors Keys covers across multiple NLEs. We’ll work together to nail down a script before I roll cameras so you can be sure everything you want communicated in the ad spot is correct and concise.
OPTION 2 | 60 SECOND AD SPOT
Same as option 1, but we’ll touch on more of potential customers’ pain and demonstrate how the major value propositions for Editors Keys solve those pain points. I can discuss the quality of the product, what keyboards you use, I can show photos of professional edit bays where your product is being used, we could even incorporate a testimonial from a satisfied customer who edits well known film or tv.
OPTION 3 | 90 SECOND AD SPOT
Everything from Option 2, but we’ll go even deeper to show the product with a lot of footage of the product up close and in detail so viewers can get a clear sense of the quality of these keyboards and overlays. We can also use this extra time to feature both your keyboard products and your keyboard overlays. We can also use screen recordings of your website to demonstrate the range of product offerings you have.
SAMPLE VIDEOS
This is an ad-spot I produced for Anker - I not only listed the pain point that would spark someone to purchase the hardware, but listed out everything the hardware is capable of. I also demonstrated how I use it in my own workflow and the specific pain point it helps me overcome.
Skip ahead to 1:47 to view the spot.
This is a 90 second ad spot I produced for MacPaw’s Clean My Mac X app. Skip ahead to 4:43 to view the spot.
This is a 90 second ad spot I produced for MacPaw’s SetApp platform. Skip ahead to 4:48 to view the spot.
PRICING
Option 1 | $1,750
Option 2 | $2,500
Option 3 | $3,500
PREMIUM ADD-ON | MEDIA USAGE RIGHTS | MONTHLY
Option 1 | +$525 per month
Option 2 | +$750 per month
Option 3 | +$1,050 per month
So if you wanted to purchase Option 2 with monthly media usage rights for 3 months, your total cost breakdown would be:
$2,500 to produce the ad-spot + $2,250 for 3 months of media usage rights = $4,750
PREMIUM ADD-ON | MEDIA USAGE RIGHTS | IN PERPETUITY
Option 1 | +$5,250
Option 2 | +$7,500
Option 3 | +$10,500
So if you wanted to purchase Option 2 with media usage rights in perpetuity, your total cost breakdown would be:
$2,500 to produce the ad-spot + $,7,500 for media usage rights in perpetuity = $10,000
TERMS
A script for your ad spot will be submitted before filming so you can review and request revisions. I won’t roll cameras until you’ve approved the script.
Limit of Two (2) revisions total. Revisions beyond two will be $350 per revision.
Any reshoots will result in an additional charge equal to the cost of the price option you purchase (media usage rights not included).
If you purchase Option 1 for $1,750 and you request a reshoot, you’ll be charged $1,750 for the ad spot to be re-shot.
