BRAND PARTNERSHIP PROPOSAL
OVERVIEW:
CleanMyMac X, in its efforts to market its product to consumers, needs to reach as many existing and potential customers as possible. Partnering with YouTube influencers not only allows CleanMyMac X to increase sales by building awareness, but it also allows them to tap into the trust that exists between content creators, their audience and, better yet, their community.
Access to this trust through influencers gives businesses like CleanMyMac X a shortcut to increased sales because the hard work of establishing trust has been done for them. When a trusted YouTuber demonstrates how a product solves pain points and teaches their audience & community how to use CleanMyMac X, their video not only becomes a customer service/satisfaction resource, it creates a powerful connection between a new audience and CleanMyMac X. The desired outcome of this connection is threefold: increased revenue from sales, brand awareness & lift, and, more importantly, an opportunity for CleanMyMac X to continue to build their own community.
This relationship between influencers and their community also gets CleanMyMac X access to customers’ valuable information, particularly email addresses, so CleanMyMac X can then market their product and promotions to consumers directly via email and social media. With Evergreen & tutorial videos like the ones I produce having a long shelf life on YouTube, CleanMyMac X can continually access new audiences via these videos for several years to come.
OPTION 1 | 30 SECOND AD SPOT
Matthew O’Brien produces a video about a related topic: a Final Cut Pro tutorial, for example. In this video, we run a 30 second mid-roll ad spot that communicates the major value propositions for CleanMyMac X with me stating that I have been using CleanMyMac X on all of the Macs in our house for nearly two years. I’ll mention that I use it most frequently for freeing up RAM on my Macs. 30 second-mid roll with a mention at the top of the video that it’s sponsored by CleanMyMac X.
OPTION 2 | 60 SECOND AD SPOT
Same as option 1, but we’ll touch on more of potential customers’ pain and demonstrate how the major value propositions fro CleanMyMac X solve those pain points. Freeing up hard drive space, freeing up RAM, and a feature like Space Lens that gives you a bird’s eye view of your entire storage system. 60 second mid-roll ad spot with a mention at the beginning of the video that it’s sponsored by CleanMyMac X.
OPTION 3 | 90 SECOND AD SPOT
Everything from Option 2, but we’ll go even deeper to demonstrate potential customer’s pain and how CleanMyMac X solves those problems. We’ll look at the “Large & Old Files” feature as well as “Updater” (a feature I absolutely LOVE).
This video will feel like a dedicated video but condensed down to 90 seconds. I’d love to make this ad spot happen organically by showing how during a tutorial my RAM pressure builds too high and triggers CleanMyMac X to notify me, which then prompts me to open the app and free up RAM. How can I make demonstrating every feature COMPLETELY organic to the video so it doesn’t feel like everything’s stopping to do an ad spot?
90 second mid-roll with a mention at the beginning of the video that it’s sponsored by CleanMyMac X.
SAMPLE VIDEO
This is an ad-spot I produced for Anker - I not only listed the pain point that would spark someone to purchase the hardware, but listed out everything the hardware is capable of. I also demonstrated how I use it in my own workflow and the specific pain point it helps me overcome.
Skip ahead to 1:47 to view the spot.
PRICING
Option 1 | $1,750
Option 2 | $2,500
Option 3 | $3,500
PREMIUM ADD-ON | MEDIA USAGE RIGHTS | MONTHLY
Option 1 | +$525 per month
Option 2 | +$750 per month
Option 3 | +$1,050 per month
So if you wanted to purchase Option 2 with monthly media usage rights for 3 months, your total cost breakdown would be:
$2,500 to produce the ad-spot + $2,250 for 3 months of media usage rights = $4,750
PREMIUM ADD-ON | MEDIA USAGE RIGHTS | IN PERPETUITY
Option 1 | +$5,250
Option 2 | +$7,500
Option 3 | +$10,500
So if you wanted to purchase Option 2 with media usage rights in perpetuity, your total cost breakdown would be:
$2,500 to produce the ad-spot + $,7,500 for media usage rights in perpetuity = $10,000
Limit of Two (2) revisions total. Revisions beyond two will be $350 per revision.
Any reshoots will result in an additional charge equal to the cost of the price option you purchase (media usage rights not included).
If you purchase Option 1 for $1,750 and you request a reshoot, you’ll be charged $1,750 for the ad spot to be re-shot.
