MATTHEW O’BRIEN + BORIS FX BRAND PARTNERSHIP
OVERVIEW:
Boris FX, in its efforts to market its store and products to consumers, needs to reach as many existing and potential customers as possible. Partnering with YouTube influencers not only allows Boris FX to increase sales via Direct Action influencer videos, but it also allows them to tap into the trust that exists between content creators and their audience and create brand lift. When a trusted YouTuber introduces and teaches their audience how to use a Boris FX plugin, their video not only becomes a customer service/satisfaction resource, it becomes a touchpoint between a new audience and Boris FX - a conduit to transfer the trust and brand equity of the influencer to the brand. This is where trust & brand loyalty for Boris FX can be developed quickly. This exchange also gets Boris FX access to customers’ valuable information, particularly email addresses, so Boris FX can then market their products and promotions to consumers directly via email. With tutorial & listicle-style videos having a long shelf life on YouTube, Boris FX can continually access new audiences for several years to come, particularly with Evergreen content.
OPTION 1 | DEDICATED DEMO/TUTORIAL
Matthew O’Brien produces a video dedicated to a single Boris FX plugin or plugin pack. This video will be an in-depth demo and tutorial that describes what pain points a consumer might have and how the plug-in solves those pain points. In some instances, it may show how a consumer didn’t even know that something they were doing could have been done faster, more efficiently, at a higher quality, etc. It’s something they didn’t know they needed, but now that they know about it they can’t live without it. For these videos the plug-in will be researched, tested, and reviewed in order to construct a tutorial that inspires viewers to purchase it. At the end, this Direct Action video will invite viewers to purchase the plugin(s) through my link with a discount code.
SAMPLE VIDEOS
1.7k Views Over 6 Months, 109 Likes, 36 Comments
2.4k Views Over 7 Months, 88 Likes, 34 Comments, YouTuber Levi Allen (210k subs) used this video to sync his audio for an Atomos NinjaV film.
OPTION 2 | OVERVIEW OF PLUGINS AROUND A TOPIC
Three Plugins That Will Save You Time
Three Transition Plugins To Level Up Your Vids
Three Plugins For Perfecting Audio
Produce a video that provides an overview of several Boris FX plug-ins that can help viewers with a specific area or topic in post-production. These videos won’t go in-depth in a tutorial but more point out what the plug-in does, what it looks like in action, and what kind of results a viewer might get if they use it. These videos will focus on plugins that are a bit simpler to use and don’t require a lot of in-depth, step by step teaching. At the end, this Direct Action video will invite viewers to purchase the plugin(s) through my link with, preferably, a discount code.
SAMPLE VIDEO
7.6k Views Over 4 Months, 549 Likes, 54 Comments
OPTION 3 | PRODUCT PLACEMENT & ORGANIC MENTION
Produce a video about something Final Cut Pro-related - see all of my existing FCP tutorials for reference. Organizing media, working with the Timeline Index, saving a custom Effects preset, creating Workspaces, etc. In the process of teaching that, a Boris FX plugin is called out, described, shown what it looks like/told what it does, mention that a link is in the description. I say something positive about the plugin, etc. A 30 to 60 second organic introduction of the plugin and Boris FX to viewers - a classic Brand Lift video. This mention will highlight what the plugin does, a problem or pain point it addresses, and that I use it often.
SAMPLE VIDEO
Organic mention of MotionVFX plugin mVCR occurs at 4:49. I did not mention this plugin verbally - just visually. I did link to it in the top 3 lines of the video’s description.
4.1k Views Over 1 Month, 421 Likes, 222 Comments
